Page 24 - Enjoy the South 2016
P. 24

In July 2016, Poole Audi welcomed
the automotive industry’s press to an event that celebrated sourcing of a 3.9-acre site, five years of planning, £14.5m investment, and 14 months
of construction... of what is largely recognised as the largest Audi terminal in Europe.
Some history of Poole Audi – one male owner, low mileage (from old site to new site barely a mile), rarely trialled or rallied, more prone to endurance, and fully comprehensive. Poole Audi covers everything...
And when we say everything we mean everything! The new 65,000sq ft centre is beyond the wildest dreams
of many a car retailer. There are 110 team members that now realise the vision of managing director David Kelly, a vision that has future-proofed the new Poole Audi centre thanks to... a gym, beauty spa, business centre, and Audi Sport Lounge serving complimentary refreshments all day from breakfasts, light lunches, and freshly ground coffees.
Customers check their cars in through one of three drive-in service bays, where the undercover environment is climate controlled. Those who elect to wait for work
to be completed on their Audi can choose between spending their time in one of two luxurious waiting areas, including the Audi Lounge where those complimentary
refreshments are served. There is also a well-equipped gym and the Lilliput Health at Poole Audi Beauty Salon that will offer a range of complimentary 15-minute treatments in addition to a comprehensive menu of appointments that can be booked either in conjunction with work to a customer’s Audi, or indeed autonomously. The new facility is an area that is used by all Poole Audi customers to enhance their Audi owners’ experience.
So to the Audis – the new centre displays 24 new models in the new 8,300sq ft showroom and there are two HD display configuration rooms, 80 spaces for used cars and 325 service vehicle and storage spaces. The new site is also an Audi Sport specialist.
It features a 24-bay workshop alongside two MOT zones plus full valet and Clever Repair facilities for minor cosmetic damage.

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