Page 8 - Enjoy the South 2016
P. 8

Wave 105 is the kind of business and entertainment provider that makes its own history – it doesn’t need to hook onto birthdays, anniversaries, and celebrity – the radio station actually speaks for itself.
However, who can ignore an 18th, trade recognition at the highest level and a string of international stars?
Doesn’t time fly when you’re having fun? 1998 heard the first ever Wave broadcast to the South! Cue ‘Dreams’
by Fleetwood Mac (how apt) and let the success story begin. (The team itself still boasts some of the original crew and is still headed up by Martin Ball, who indeed has his own landmark celebration this year and has recently been awarded an industry Gold Award recognising his services to radio.)
Today the station has over 364,000 listeners each week (a record figure over its previous 17 years’ performance), it reaches 140m a week on Facebook, its website has 500,000 page impressions, and it has over 65,000 VIP members. Station and listeners make up one big family, part of the attraction of the output. The presenters know their audience really well and have a responsibility to
them. In many cases listeners have had Wave 105 as part of their lives for 18 years and share experiences, life events and look towards the station for direction, information, and understanding.
Wave 105 mixes in some good company too, even outside of the studio; it is a media partner to AFC Bournemouth, Poole Stadium and Poole Pirates, Splashdown, The
Great Dorset Steam Fair, the Willow Festival and Enjoy the South! Further to this it hosts its own events. Most remarkably, Hits on the Beach and Sunset on the
Beach, which pop up every year at the water’s edge at Boscombe in the heart of Bournemouth Air Festival’s Night Air. The two nights welcome 14,000 live music fans to a backdrop of thrills in the skies, and fireworks.
It is also responsible for Wave 105 Live, a massively popular gig at Bournemouth’s International Centre –

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