Page 4 - Enjoy the South 2018
P. 4

If anyone can future-proof traditional broadcast media it is the team at Wave 105 – part of the unstoppable Bauer Media Group (Wave 105 being just one of the 107 brands that this giant owns).
Radio still forms the mainstay of the station’s activity and it is run by a team that believes, and by ‘believe’ we mean they all have passion without exception and a fire in their bellies that keeps the 600,000 listeners loyal, interested and engaged every month.
Part of this responsibility has to fall on the development of the digital market and its content and output.
Today it is estimated that over 40% of homes have an Alexa – the virtual assistant developed by Amazon in 2014, and of course Wave 105 has enabled its skills through Alexa, and now proud owners of the Bluetooth
speaker can politely ask Alexa to tune into the South’s biggest and best radio station...
What else makes this station so popular? Obviously the content itself... let’s go straight in at the top with a cosy chat with Kylie and Ed Sheeran for example – intimate interviews by Wave 105 – content that you just won’t hear anywhere else. Noel Gallagher pops in; Natalie Imbruglia is a bestie and Sharlene Spiteri a regular fixture in the Hampshire studios...
We won’t overlook the fact that the music output is just spot on either – the mix of pop and rock over the past

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